Meowzers is a playfully refined cat brand concept that reimagines everyday cat products through a design-driven lens. What began as an exploration of how humor and sophistication can coexist in branding evolved into a full visual identity that balances luxury aesthetics with approachable charm. I was motivated by the idea of elevating something ordinary into an experience that feels intentional, joyful, and beautifully designed. The project reflects my ongoing interest in merging storytelling, packaging, and visual form to create work that connects with the audience emotionally while maintaining strong design integrity.